Finding an Audience for Your Book Signing

I’ve got a book signing this weekend, and I’m a nervous wreck. This will be my first EVER. But thankfully, I’m not alone in this endeavor and I’ll be joined by several ladies who’ve done tons of them. So I’ve got them to guide me. But here are my observations on finding a large enough audience for your signing:

1. Group signings will always be more “busy” than single author signings. And busy is good. Unless you’re Rick Riordan or a local celeb, you may have a hard time attracting much more than your immediate friends and family to the event. But if everyone chips in with audience development, you’re guaranteed to fill seats. Don’t forget, there’s safety in numbers! You don’t have to be in an author collective like me. You can just gather a group for genre signings.

2.  Join an event “already in progress” for a guaranteed audience. Want the biggest crowd at your book signing? Then host it during a book festival or at a farmer’s market. Or get creative, but targeted. Is your book about dogs? Then host an event at local agility trials. Do you have a book about the civil war? Set up a table during an historical reenactment event. (with permission, of course!!!) Our venue is a local indie bookstore, but like I said above, I’ve got help with audience development. I’ve got a cat series, though, that I want to push. So I may be thinking outside the (litter) box soon with this one.

3.  Now is not the time to be shy. Send an evite to everyone you know. I can’t tell you how many Pampered Chef and jewelry parties I’ve been invited to (I’ve even gone to a few). If they can send out those invites, so can you. You might be surprised at who turns up. Another reason for a large emailing: only 5 to 10% of your list will even RESPOND (and many of those will be ‘no’). Think volume. No, don’t invite your plumber (unless he’s a bookworm). But do invite all those women you know from the gym or all those guys you play softball with on the weekends.

4. Personal invitations work better than emailed invitations. It’s good to email people and blast your social media, but don’t forget face to face, too. There’s nothing like talking to a select group and really giving them some good, personal information about you and your book to convince them to come. Personal touch wins every time. Not everyone will accept your invitation, but your conversion rate will be higher. So if you’re going to a writer’s org meeting, stand up and announce your event!

5. Make sure to submit to your local paper, neighborhood mag, and event website. Don’t forget about the general public. I was pleasantly surprised last month during a different event when we had some of the general public show up – and they came from a website listing. You just don’t know. So do it.

6. Still not getting the audience you need? Or have ebook only? Try a virtual signing. I’ve heard about authors doing these through Facebook with some success. But in my opinion, these work better as a group event with multiple authors. Set up a FB event, pick a time for all authors to be present and in front of their computer, and then have a virtual chat session through FB posts where readers ask questions. This works especially well if you’ve got non-fiction and have a book that goes with your topic. You’ll have a chance to sell your book to lots of interested readers. The only drawback to this is that FB is becoming more and more restrictive. So don’t leave it up to “accidental discovery.” Send out your invites to specific people to make sure they know about it.

Of course, I would be remiss if I did not close with my own book launch info. If you happen to live in the Greater Houston Area, I would love to see you in person!

You Are Cordially Invited to the Space City Scribes Book Launch & Signing

Space City 6: Houston Stories from the Weird to the Wonderful

Katy Budget Books

Saturday, November 8th, 2 to 4 p.m.



Hope you enjoyed the post! If you have any tips you’d like to share re: book signings, please comment below! I’d love to hear about them!

5 thoughts on “Finding an Audience for Your Book Signing

  1. I like no. 3–I’ve gone to a ton of those hostess – buy – something parties, I’m just asking for a returned favor. And we’re in a bookstore–it’s not like it’s a hard sell. Or the timeshare-property-condo-sell-stay-until-you-buy-or-we-starve-you-out deal (been trapped there once).

    Don’t forget events around Christmas and the Holidays! People are always looking for gifts–out of the (litter??) box ideas for family and friends.

  2. Local mom and pop bookstores are always a good venue. Places like these have their own “fan following” and they support local authors. I am glad I came to this book signing/reading, I learned something about the book, the authors and the what inspired them to write the book, which in turn inspired me to read it!

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