Just last week, I self-published two of my YA titles. Even though my agent worked her tail off, the books failed to find an editor who believed in them enough. In reading the various rejections, my writing was always lauded. But it’s so much easier to say no than it is to say yes, especially to an author with a Twitter following of less than a hundred thousand. Ahem, make that a thousand. Have I given up on trad publishing? No. I’d love to be a hybrid author one day. However! This post isn’t about my decision to self-publish these two books. It’s about the two different promotional paths I outlined for them.
Which approach is going to work best? Beats me.
The first book, Season of Lies, is a YA thriller. For this title, I decided to go the fat-money, straight-ticket Amazon route and signed up for KDP Select. I’ve got my free days scheduled for December, plan on alerting Pixel of Ink, and purchased (oh, yes I did) a sponsorship on Kindle Nation–one of the cheaper sponsorships, but I still forked out dough. I also paid Book Rooster to get the ball rolling on my reviews. Hopefully, I’ll have some decent reviews by the time my free days kick in.
Season of Lies: Suspected of her brother’s murder, seventeen-year-old Robin Calloway uses her unique senses to track down the killer and unravel a lifetime of lies.
The second book, Universal Forces, is a YA romantic thriller. For this title, I’m going the lean-money, spread-it-around route. It’s on Amazon today, but I plan on uploading it to B&N, Apple, Kobo, etc. I’m also thinking about allromancebooks.com (love to know if anyone’s worked with them before). And once I get a few reviews, I hope to be in touch with a few local library systems. As for reviews, I’m contacting book reviewers and bloggers individually to see if they’ll feature my book. Ultimately, I’m going to try not to spend any money on promotions–at least during this intro period.
Universal Forces: In a modern day spin on Romeo and Juliet, Cassie and Jake battle forces that threaten to tear them apart when the Houses of Science and Religion clash.
I know, I know. The results of my little “marketing study” will be skewed by the fact that I’m using two different books. But they’re both YA, and they’re both thrillers and they’re both releasing at the same time. And it’s the best I’ve got.
At the end of the day, I’m left with the sense that I need to play just as many games to succeed in indie publishing as I ever did with traditional publishing. (a good subject for another post). This, unfortunately, is not a good feeling. As an ex-marketing manager, I’m used to basing my success on the quality of the product I’m offering and the level of satisfaction I bring my customers, not how many “tricks” I can employ on “just the right days.” It’s enough to make me scream.
Any-who, once I gather enough data, I’ll post another entry on the results.
If anyone out there has a blog I can guest post on, I’d love to stop by and promote my book. Also, I’m in the market for free advice right now re: promotions (what worked, what didn’t). Love to hear from you!